NCRC joins hands with PEMRA on raising awareness on Child Rights in Pakistan

Islamabad, October 5, 2020 – Today, the Chairperson National Commission on the Rights of Child (NCRC), Ms Afshan Tehseen along members met the Chairman, Pakistan Electronic Media Regulatory Authority (PEMRA), Muhammad Saleem Baig to discuss the role of media regulatory on raising public awareness through media and to sensitize public on the issue of protection of child rights.

The National Commission on the Rights of Child held its first meeting with the Regulatory Authority at the PEMRA Headquarters in Islamabad after its establishment in February, 2020. The National Commission on the Rights of Child is constituted by the federal Government of Pakistan in accordance with its international obligations. i.e. United Nations Convention on the Rights of Children (UNCRC). The commission has an overarching mandate for the promotion, protection and fulfillment of child rights as enshrined in the Constitution of Pakistan.

In the year 2019, more than 2800 child abuse cases were reported with an average of 8 cases per day in Pakistan. More than 80% of street children in Pakistan are victims of sodomy, sexual and physical abuse, not only by elders but older children within their own gangs. Hence they are more prone to health problems such as HIV, AIDS, drug addiction and other infections, according to the annual report of Sahil. 

With the violence against children surging in Pakistan, the NCRC has the responsibility to keep the most vulnerable children in our society from harm and work on advocacy, awareness raising, role of parents and educational institutes and strengthening coordination mechanisms, says Ms. Afshan Tehseen, Chairperson NCRC. The Chairperson also appreciated the effective role of PEMRA on ensuring all media houses to run dedicated public awareness campaigns amid coronavirus pandemic in Pakistan. 

The Chairman Pakistan Electronic Media Regulatory Authority (PEMRA), Muhammad Saleem Baig appreciated the efforts of NCRC and offered complete support in transmission of awareness messages on child rights and other priority areas on private TV channels in Pakistan. He further added that the public awareness messages on child protection can be an excellent way to raise awareness and help general public to understand the current situation and issues pertaining to child rights in Pakistan.

The National Commission on the Rights of Child and PEMRA have also agreed to sign the joint declaration to work together for a noble cause of protecting children against any harm and abuse in protecting the minors from this menace.